Thought leadership

A tournament billed as a ‘World Cup of firsts’ has left the global football community unsure about how they should feel about the greatest show on earth. The first World Cup to be held in the Middle East will also be the first to be held mid-season - meaning a first summer World Cup experience for half the world, and a first in winter for everyone else. Perhaps most pertinently, it’s also the most controversial World Cup to date, being held against a backdrop of allegations and investigations. At COPA90, our perspective has always been informed by fans and this tournament is no different. Having spoken with over 200 fans and journalists in 30 countries, as well as delving into our own experiences of reporting on major international tournaments, we’ve aimed to paint a balanced picture of fan sentiment towards Qatar 2022.

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