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Keeping the WOSO Momentum

It’s been over ten days since the 2017 Women’s Euros wrapped up with the Netherlands’ huge win over Denmark, but the conversation about women’s football has not stopped.

It’s been over ten days since the 2017 Women’s Euros wrapped up with the Netherlands’ huge win over Denmark, but the conversation about women’s football has not stopped.While the men’s domestic season has kicked off, there’s still quite a while until the Women’s Super League season kicks off — over a month, in fact, with the first round of matches including a Merseyside Derby slated for Sunday, September 24th — and only a little less until other major leagues like the Division 1 Féminine and Primera División Women kick off September 2nd and 3rd. It’s then especially important to keep the momentum picked up during the Euros going past the gap.The country did it once, so they can certainly do it again; in fall of 2015, the surge from the Lionesses’ bronze finish at the Women’s World Cup that summer led to the WSL season seeing a 48% increase in attendance.The FA has recently lent a hand itself, announcing its plans to bid for the 2021 Women’s Euros on the back of this successful tournament. FA Chief Executive Martin Glenn said of the bid: “...showed the significant impact that hosting a major European tournament can have on growing and developing women's football.” And if the Lionesses see the same home field advantage that helped lift the — albeit incredibly talented — Netherlands squad to a trophy, winning, or at least going all the way to, the final could do massive things as well; if the domestic game saw such a boost after a bronze finish, imagine what winning a tournament could do. (Not to mention that it might finally convince Manchester United, the only Premier League club — and one of the only top clubs in the world, next to Real Madrid — without a women’s team, to finally take all their money and start one.)What’s also helped keep the focus is the recent announcement of this year’s nominees for FIFA’s The Best awards. The shortlist is: England’s Lucy Bronze and Jodie Taylor; France’s Wendie Renard; Venezuela’s Deyna Castellanos; Denmark’s Pernille Harder; the United States’ Carli Lloyd; Germany’s Dzsenifer Marozsan; Australia’s Sam Kerr; and the Netherlands’ Lieke Martens and Vivianne Miedema. Of the 10 nominees for The Best Women’s Player were seven who had featured in the Euros. Four of the ten also play, or played in the past tense considering Lucy Bronze’s recent transfer to Lyon, in the WSL, and eight of the ten total play somewhere in Europe. But appreciating the ability to see some of the absolute best talent in the world only counts if people show up, as Anna Kessel writes. Over four million people watched England fall to the Netherlands in the Women’s Euros semi-finals — where will they be on September 24?

 
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