Fiorentina's Kit Launch was as Dope as the Kits themselves!
Le Coq Sportif held an epic kit launch for Fiorentina on Thursday night. The event too kplace in Florence’s historic Odeonm movie theatre, featuring former legends, local influencers, and some of the clubs top players including Federico Bernardeschi, Davide Astori, and Borja Valero, along side the stars of the women’s team; Giulia Orlandi and Alia Guagni.
The festivities began with a 5-a-side football tournament featuring former club captians Rigano and Di Chiara. This was followed by the kit presentation, which was greeted with a massive roar of enthusiasm from the fans. Le Coq Sportif’s dedication to maintaining a simple and classic aesthetic for the Florentine club seems to have delighted supporters. Just look at that away kit…
Following the presentation, local artist Calcutta, who became famous for his song “Frosinone” which features a lyric about the minnows miraculously finding themselves in Serie A last season. Finally, DJ Le Bron kept fans, influencers, and club officials dancing together till the early morning. Now that’s what we call a kit launch!