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Newcastle fans create alternative kit in protest against Mike Ashley

In an incredible show of united opposition against Mike Ashley's running of Newcastle United, Newcastle fans have created a 'stylish, affordable and supporter led' alternative to the kits and merchandise endorsed or sponsored by Mike Ashley's outlet SportsDirect.

According to, 'The Magpie brand allows fans to represent their club with pride. Without unethical loan shark sponsorship and more stylish and affordable than official club merchandise. All products are sold at cost price, hitting Sports Direct and Mike Ashley in the pocket to signal that we demand a club that tries'.

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