Football vs Alzheimer's: The Power of the Beautiful Game
Football is closely linked to our most visceral sense of passion and identity. Libero Magazine in Spain, have created a project to support research into Alzheimers patients, called Football vs Alzheimers: Passion Against Disease. By creating four magazines designed in a contemporary style, but highlighting football from decades ago, the project has become an effective form of therapy for patients to exercise their deteriorating memory.
In 2012, a study by the Autonomous University of Barcelona showed that talking about football helps people with Alzheimers and other forms cognitive impairment, to improver their memory, attention span, and mood. Given these findings, the popular Spanish football magazine went to work and produced these special editions in order to recover the football memories of patients throughout the country.
This is just another one of the innumerable stories that remind us of why we love the beautiful game on a daily basis. For many of the subjects who are now using Libero’s special editions to re-discover past memories, football is a more effective reminder than nearly anything else. Perhaps this is best summed up in the famous word of Eric Cantona: “You can change your wife, your politics, your religion, but never, never can you change your favourite football team.”