By identifying and ideating with relevant creator talent from the COPA90 network, we were able to showcase the inspirational power of international tournaments through a constant slate of content that fans went crazy for, generating over 300k shares, 9k+ inspired content creations and over 180k new followers.
What’s more, we reminded the world just how joyous football really is in a way that only TikTok could make possible.
Inspired content creations
“This campaign was perfect for the platform and the way our fans engage with it. When our partners now ask “How can we own football on TikTok?”, we tell them to work with COPA90 and their ARMY of creators.”
Head of partnerships and community, TikTok