The reaction was incredible. Fans, players and the world’s media flocked to show their support, with the documentary alone culminating in 30,000+ hours watched, 1.63 million views and 58,000+ completed views.
The campaign smashed benchmarks across social, surpassing the view target by +31% and the engagement target by +177%. On YouTube, we saw a massive 44% average watch time & a 17% completion rate, resulting in over 30k hours watched.
Utilising COPA90’s owned & operated and third party channels drove genuine viewership and engagement across the hero YouTube film and cutdown assets.
average YouTube watch time
over-delivery on engagement target
“We tasked COPA90 with the challenge of documenting Sara's story in an authentic way. As one of the best at intimate, powerful storytelling, we had every faith they would do so. Most importantly, they were who we felt would treat such a personal story with the upmost care and respect."