EA Sports most successful holiday campaign ever
The campaign saw over 14,000 papers distributed in total across the key markets. Media investment drove significant over-delivery in a number of key metrics, including over 25m impressions across social through owned and partner channels.
More importantly, FIFA 22 daily users were up 10% YoY during the campaign, with an additional 10% increase in new players, resulting in this being EA Sports FIFA’s most successful holiday campaign ever.
increase in daily users YoY
increase in new players
“We loved this campaign. It was a simple, direct and football fluent vehicle to communicate with an audience that we typically only enjoy a digital relationship with.” VP, EA Sports