Put simply, the campaign was the highest performing partnership to ever run on COPA90 channels. It was our most viewed campaign ever, with 141% vs planned and achieved 2.5x the watch time benchmark on YouTube, our highest ever. At 208% vs planned engagement, it broke our records, along with the highest Creator Network engagement, at 5x the benchmark.
What’s more, the campaign was truly global, reaching football fans in 40 different countries and raising purchase intent by 35% versus pre-campaign.
purchase intent increase
game perception increase
worth of added media value through over delivery
“COPA90 continue to help us redefine how EA SPORTS FIFA communicates to young audiences around the world. Together we’ll continue to reinvent the model and push the boundaries of football communications for interactive content.”