WARC Media Awards

At the WARC Media Awards, Messi 644 won a Silver in the Partnerships & Sponsorships category, along with being awarded Best Collaboration with an Influencer. Judges commented on the simplicity of flipping the script to celebrate the goalkeepers to cut through the clutter surrounding Messi's record-breaking achievement. Pepsi's Music Keeps Us Fizzing won Bronze in Partnerships & Sponsorships and was also awarded Most Successful Sponsorship. The mix of passion points, between football, music and platform was noted by the judges, along with the product being front and centre of the campaign.