TikTok and COPA90 show the firepower of a fan-first approach

COPA90 and TikTok have partnered with a diverse range of talent and influencers across Europe to produce a programme of original shows and social led formats around the postponed UEFA Euros 2020. Shows which will underline the collective creativity of fans, and remind the world just how joyous football really is. To kick off the entertainment, ‘Get to Know’ has been launched, with fans from each of the 24 participating nations sharing their own predictions. The partnership will also include the launch of 'The Flare Button', TikTok first ever live, vertical, football studio format, providing the must-watch alternative to the traditional half-time broadcast show featuring ex-footballers, musicians, comedians and many more guests. For those short of time, COPA90 are rebooting their fan-first format 'Fans Daily', with 24 creators, one from each competing country, bringing together all the greatest fan moments from across the continent, delivered in just 60 seconds.

The partnership builds on the wealth of football-related content already on TikTok. The platform is already a home for football fans, with 100M people across Europe using TikTok to share in football experiences every month, deliver comedic commentary and celebrate the most memorable moments of the beautiful game.

James Stafford, Head of partnerships and community of TikTok, said:
“Football on TikTok has had meteoric rise in the build-up to an exciting Summer of football, it has become a place where our community can follow their favourite football players, teams and creators as well as share their own unique football experiences. We are delighted to be working with COPA90, whose expertise and understanding of the modern football fan has resulted in new and dynamic content formats, bringing our community even more unique opportunities to engage throughout this iconic tournament. We are really looking forward to working with COPA90 to bring the spirit and passion of the competition to our community of football fans.”

Tom Thirlwall, Chief Executive of COPA90 said:
“TikTok is the perfect platform to capture the creativity and energy of football fans. We are thrilled to be bringing COPA90 formats and ethos to the TikTok community and look forward to sharing even more engaging and inspiring football content through the app.“

This article first appeared on MarComm News.